Field notes for people building something.
Free, high-value thinking on brand, design and the business principles behind real growth. Educator, not salesperson — take what helps and grow.
Be the Purple Cow: Why "Good Enough" Gets Ignored
In a field of brown cows, a purple one stops traffic. Seth Godin's point: being good is now invisible. To grow, you have to be worth remarking on.
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The Hidden Goldmine: Why Keeping Customers Beats Chasing New Ones
Most businesses pour everything into winning new customers and quietly neglect the ones they have. The maths says that is backwards — and expensive.
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What Your Website Should Do While You Sleep
A good website is not a digital brochure — it is your hardest-working salesperson, on duty 24/7. Here is the job description it should be fulfilling.
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Word of Mouth Is a System, Not Luck
Referrals feel like happy accidents. The best businesses treat them as something you can design — by being remarkable, staying memorable, and simply asking.
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The Content Engine: How Giving Value Away Builds a Pipeline
It feels backwards to give your best thinking away for free. It is one of the most powerful ways to earn trust, attention and customers — and here is why.
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